Actually, in the back of my mind I was kind of thinking "here's the costless stuff (i.e. minipet) we planned for the CE that we then couldn't be bothered to produce, so sold to Game as an exclusive" - but it seems odd Game doesn't have details for it.
I think its just the box art for the other side of the GW:EN box. Keep in mind all GW games are like that (paragon on one side, dervish on the other of NF) etc. Would make sense. Norn on one side, shapeshifted Norn on the other.
Who cares? With what they did to convince us there is no difference between physical and online, who really cares anymore? I just wanna get the pre-release pack and the game! and WTF, why don't they put a map in American version of it?